Advert

I haven't finished my DigiPak yet, well I haven't even started it. however I thought about what I could include in my Advert. I recently noticed the QR codes are becoming more popular with the generation of smart phones. I have decided to make my own QR code linked to my artists website so that people can scan it when they see his advert. I think this is a good idea as it provides additional information to those interested in his music that don't take up space on the advert.

DigiPak Practising

I then attempted to make the box using an image off Google. It was very difficult doing this because many Adobe applications made it very confusing and unrealistic to what I wanted to achieve. I ended up doing it in Microsoft word and pasting into Photoshop to allow me to create a JPEG from it. I will also be putting the rapper into the box through Photoshop and layering. For now though I have just done this. I am very happy with my final practise idea and I look forward to making it for real.
Below is my practise attempt.

Its a bit pixelated due to the image from Google. When doing this myself the image will be perfectly sharp.

DigiPak Practising

Before completing my images I wanted to see if I could make it look like you were looking through glass. I used a picture taken from Google images to begin with.  This was a very difficult thing to grasp because glass is transparent and therefore difficult to remake. I firstly tried changing the coloring of the image.  However I asked a friend and he said it just looked normal. The picture is shown below.

I then played around and came up with this effect. It looks slightly more like glass because the idea and image is familiar. I think I will end up using this idea but work around the effect in order to make it more realistic.
The final image is shown below.

Illustrator

Yesterday I downloaded illustrator to have a go and see if I could create the 3D glass box which will appear in the sky. It was difficult to do but I created one. It is shown below. It doest look like a glass box yet however with a little more time and editing into it hopefully it will look realistic. I looked into detail at my idea and found the shots that I need. I think for the majority it will be extremely difficult to produce to the skills needed in illustrator and photoshop as well as the type of photo that needs to be taken. Hopefully when I have taken the pictures I will have a rough idea of what it will look like and if it doesn't look realistic I can have enough time to take different and new pictures.

Linkin Park Advert

The Linkin Park advert isn't known to be part of my genre, however when researching I came across this advert and I really liked the idea and use of imaging.  With over half of the advert used with imaging it creates a story throughout of the spray painter. The advert is entropic because it could be used for any genres other than his own. The low saturation connotes the urban idea as well as the rebellious imaging of the artist. 

With the use of rule of thirds the character in the image is connoted important but the background and surrounding area also plays an important role in letting the audience understand the image. The cartoon and silhouette feel connotes that the clothes aren't an important role challenging the stereotypical ideas of the clothing representing the genre. 

The font size and style changes throughout the advert connoting the importance of different messages and allows it to create an entropic idea. However there is a bit of redundancy in there as all the font are of a graffiti theme matching that of the image.  

The name of the band is most noticeable through the use of size and colouring connoting to the audience of their importance of  identity. the name of the album matches the colouring of the image in order to make it fit and connect to the rest of the advert.

The rest of the writing is very small so that it doesn't connect immediately to the audience but if they were interested its still readable. 

Tinchy Stryder Advert

The Tinchy Stryder advert is very simply made. The font is in neon colours allowing it to fit the theme of dance & rap as well as making it more noticeable therefore connoting the importance of the message. The black background not only gives the photographic studio look but also allows the messages and details to remain important and readable. 

The mise en scene of the advert is very simple with only the use of various redundant outfits and low lighting. With the use of stereotypical clothing it allows the audience to understand the genre even if they don't know who the artist is. This use of clothing also adds to the advertising of the artist as he appeals to those who don't already know him. 

This particular advert wouldn't be one that I would use the idea from because i think its too simple and doesn't contain any entropic ideas. 

Adverts

After looking through many music magazines at College I realise their isn't many adverts designated towards rap albums. This may be due to the magazines I have been reading. In the ones I have read I found 1 album advert that could be used for my genre. I will analysing this advert as well as some from the rap genre later on. I will look at magazines that are for the rap target audience to see if if can find anything worth analysing.

N-Dubz Digipak

DigiPak

Please view full screen so font can be seen!

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Scorpion DigiPak

Eminem & Rihanna DigiPak

Eminem Digipak

After looking at one Digipak not from my genre i decided it was more worth my time to look into digpaks from the rap genre. 


Eminem Recovery

Front cover

road

lamp posts

rule of thirds-left

hoody

jeans

yellow line

record label 

long shot

grey sky

dark/grey atmosphere

With the outside urban landscape look it connotes the idea of rap 'being on the streets' very well. The dark grey atmosphere of the image creates this mysterious and sad feel of the album matching that of the name 'recovery'.  The clothes connote the stereotypical view of rap artists wearing hoodys. At the bottom right corner the logo shows there is swearing in the album will appeal to those interesting in the language. Mirrored at the top right is the name of the album. Putting both names on the right allows the left side to connote the artist alone. With the artist positioned on the left of the cover the rule of thirds connote him to being important but also the mise en scene as an important role. The fact the yellow line is positioned also to the left connotes that he is walking beside this line showing a journey he is taking. Connoting the name recovery meaning a journey as well as a literal recovery resulting in an entropy and redundant cover.

Inside

recovery title name

buildings

city

television

sofa

Living room set up

outside

glass walls

wires for TV

middle screen

trees

books in living room

lots of detail

cartoon feel

city landscape- suburbs

entropy- don't expect living room outside city

The inside of the album tries to connote the same as the front. The idea that its set in an urban landscape creates a redundant cover as you expect him to be positioned within a city. However the entropy comes from the living room positioned outside on the outskirts of the city. The recovery title once again positioned on the right connotes the importance of the name and the reminder to the audience the title. The living room positioned in the middle of the frame with a long shot shows the surrounding area but the importance of the living room. There is great detail in the picture as even the wires from the television are shown connoting the realistic atmosphere. 

CD

simple

cross

red

white

detail of album name-repeated throughout to remind people

detail of symbols

small writing round edge of CD about copyright

same symbol than that on all panels of recovery

recovery name-suggesting first aid etc.

redundancy- first aid you'd expect that symbol. 

The CD being the most basic part of the album still connotes a big part of the artist. The white cross connotes aid linking in with the album name of recovery. The white cross and Red background is known to be for first aid in most international countries. Using this connotes that his album is a recovery of himself or his music. Along with most other CDs there is a copyright band along the bottom of the CD as well as the label symbols to warn people as well as give them information about who owns eminem. Despite the idea being redundant it also adds an element of entropy because of the name meaning other things than first aid. 

Back

City landscape

bar code

symbols repeated that were on CD

advertising of enimen in background-building board

lights

sofa

looks like sitting in living room

different background

urbanised

entropy- don't expect living room set up in city outside

traffic lights red- traffic jams

redundant you'd expect city to look like that. 

detail of website.
Small writing down side.

The back relates to the other panels very well more so to the inside panel. Once again  the city landscape is connoted to the idea of rap being on the streets. There is great detail into the city landscape. The use of red traffic lights connotes the busyness and traffic that will be found in the city making it redundant. However when looking closer at where the artist is sitting we realise that its the same setup from the inside panel. Connoting a story or a time-lapse. If you look closely you can see that this scenery is the same as the inside panel but from a different view. Showing you different views of the living room. This is once again a entropic themed cover.
The barcode situated on the right hand side is lined with the symbols of labels and producers. Very small there is a website address for Eminem which is surrounded by the names of the songs. Colours connoting the theme of recovery shown through out the album. With all the important information at the bottom it allows the picture to still play an important role as its visible to the audience connoting that the story is important. 

Acrtic Monkeys DigiPak

I have begun to research different digipaks to allow my knowledge and create ideas to expand especially when creating my own. I want to research digipaks not in my genre to allow me to get an idea of how other ones work.

Arctic Monkeys- whatever people say I am, that's what I'm not.

Front Panel

Male

cigarette

white shirt

black and white colouring

curtain background

eyes squinting

Image is central

The cigarette in the males hand connotes the dominant representation of the male being 'hard' and 'gangster' like.  With the use of black and white and dark lighting it creates the grungy feel and almost documentary look suggesting this digipak is about him. This is backed up with the mid close up and ignorance of the rule of thirds by putting the image central. With this idea its represents his expression in more detail as the audience concentrate on his eyes.

With the background not playing a huge part of the cover the curtain suggests the low budget and the idea that it was taken in their living room. Creating this homely and more personal feel.

Inside

Black

grainy

Writing

Dedication

information about album

label symbol

The inside of the Cd cover is very simple. The black grainy background connotes a documentary look once again matching the front cover. The writing is dedication and information about the album and label. This is shown through big font and easily readable connoting that this is important.

CD

cigarettes

copyright writing

label symbol/brand

black and white

The black and white colouring throughout the CD allows it to constantly connote documentary and the idea that this album is more personal towards the artists. The cigarette style CD takes the image from the Front cover allowing the two panels to relate closely. Around the edge of the CD the small print connotes the rules of copyright towards the artists and the label. This label is shown at the top of the CD and throughout the album reminding people of its existence.

Back

Black and white

same man

cigarette

different expression

cant see face

emotional?

barcode

label

copyright

lyrics of song

curtain once again

The back cover of the album mirrors the front. The same man holding the same cigarette. The different pose and attitude suggests a different time within the mans life. From this image it looks like hes emotional about something. He hides his face so you see a more vulnerable person different to that of the powerful man on the front. The curtain still connotes the homely feel adding to the Documentary look. On top left corner is the lyrics to the song advertised in the album. Once again the label symbol/brand is shown at the bottom of the cover along with the barcode and copyright once again. Repeated incase those didn't see it on the CD. 

Redundancy and Entropy

Redundancy ' is that which is predictable...'
It is the term used for an image which is really predictable, its what you expect to be there. Redundancy is sometimes classed as boring because its too obvious.

Entropy is '... unpredictability'
Its the opposite of Redundancy and is the idea that the media context is very unpredictable as you wouldn't expect to find it within the genre selected. Entropy is a more creative term because in order to show a lot of entropy you have to be creative so that your ideas aren't already available or predictable.

For our digipak we will have to aim more towards the redundancy side because I think otherwise the audience will become confused with our selected genre. We want to make it understandable but not boring. We will have to be careful when making it as we want to in cooperate both redundancy and entropic.
Our target audience is teenagers but we cant make it too entropic because then it will be confusing for them.

Below is an example of both Redundancy and Entropy.

This is redundancy because you expect a hamster to look like that.

However this next one is entropy. You dont expect a hamster to be lifting weights.