The Tinchy Stryder advert is very simply made. The font is in neon colours allowing it to fit the theme of dance & rap as well as making it more noticeable therefore connoting the importance of the message. The black background not only gives the photographic studio look but also allows the messages and details to remain important and readable.
The mise en scene of the advert is very simple with only the use of various redundant outfits and low lighting. With the use of stereotypical clothing it allows the audience to understand the genre even if they don't know who the artist is. This use of clothing also adds to the advertising of the artist as he appeals to those who don't already know him.
This particular advert wouldn't be one that I would use the idea from because i think its too simple and doesn't contain any entropic ideas.
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