It is the term used for an image which is really predictable, its what you expect to be there. Redundancy is sometimes classed as boring because its too obvious.
Entropy is '... unpredictability'
Its the opposite of Redundancy and is the idea that the media context is very unpredictable as you wouldn't expect to find it within the genre selected. Entropy is a more creative term because in order to show a lot of entropy you have to be creative so that your ideas aren't already available or predictable.
For our digipak we will have to aim more towards the redundancy side because I think otherwise the audience will become confused with our selected genre. We want to make it understandable but not boring. We will have to be careful when making it as we want to in cooperate both redundancy and entropic.
Our target audience is teenagers but we cant make it too entropic because then it will be confusing for them.
Below is an example of both Redundancy and Entropy.
This is redundancy because you expect a hamster to look like that.
However this next one is entropy. You dont expect a hamster to be lifting weights.
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