Research and Planning- Target Audience

We decided to create a Facebook group that is aimed at our target audience. This allows us to post questions, pictures, videos and any other queries to the group where we will hopefully get feedback from them. This will help us because it will mean we are constantly thinking about our target audience and if they like what we create. After all its their opinion that really matters.

Below is a screen shot of our group.

Research and Planning- TimePlan

I have started to create a time plan in outlook so we can organize our time correctly and make sure we have enough time to do everything!

This screen shot shows the tasks we must do while filming and editing our video and how much time to leave for each.

Research and Planning- Pre Video Shots

II have decided to watch several rap video again to estimately (as difficult to count that fast) count the shots in the entire video to allow us to relate to this. This will help us plan further.

99 Problems - Jay Z
0-1 minutes: 79
1-2 minutes: 80
2-3minutes: 80
3+ minutes: 109

Total of 348 shots in the 4.16 minutes video.


Eminem- Love the way you lie
0-1 minutes: 39
1-2 minutes: 44
2-3 minutes: 37
3+ minutes: 50

Total of 170 shots in the 4.27 minutes video.
I noticed in this video that its a lot slower in changing shots when the female is singing.


Kanye West- All of the Lights
0-1 minutes: 14
1-2 minutes: 95
2-3 minutes: 48
3+ minutes: 156

total of 313 shots in the 5.28 minutes video.
I realised that when the video was jump cutting to the lryics is made a lot of shots hence there being alot more in 1-2 & 3+.



Doing this has given us a detailed look into the number of shots needed allowing us to plan our shots in more detail.

Research and Planning- Music video

Yesturday we learned about how to film all the shots and the best way to edit the footage. We now understand that we will be needing to film the performance a minim of 6 times. This will mean we can clip bits out of each part and create many shots. Because our is a rap video and we need a lot of shots per frame meaning we will probably be filming the performance a lot more. However we will also film some without the artist in to get an idea of the area and background like that in the 99 problems video. We realised in out song we have two other singers. We want to include them in our video as it adds a little more realistic in the video. We will also need to record their performance multiple times of different angles and once again in different locations to add a story to it and multiple layers.
We will try and get the filming all done at one time or over a week straight so we can move onto editing and add any shots that need to be done. However this idea isn't yet decided.

Research and Planning- Intro

We have started to do our planning and research for our music video coursework. We are currently sharing the responsibility between myself and Megan so that we both do the same amount of work.

DigiPak

Below is a picture of my digipak that i have created. I orgianly had it in colour but it became more effective in black and white and allowed to match our music video which will be also in black and white. I wanted to have a theme which I kept throughout in order to make it link. I wanted these colours because they are stereotypical for rappers.
Overall I am happy with my final product even though some of the audience from my feedback didn't understand the idea of it. However I wanted to keep my ideas as I think its very entropic and challenges the dominant representation of rappers but also allows them to be noticeable as rappers.

DigiPak Advert

Below is a picture of my advert that I created. A couple of days ago I posted it to Facebook where I received lots of feedback that allowed me to edit my advert.
Here is the final result.

The advert is A5 sized. I wasn't too sure on where to put the info including the QR code, the record label and the Itunes logo but choosing it in the corner allows it to be important but still out the way.
I am happy with my overall product.