Friday 30 September 2011

Andrew Goodwin

Andrew Goodwin identifies 5 key aspects of music videos that we the audience should look out for which are:

. Synthesia (Seeing the sound)
Understanding the music and transferring that into visuals.



. Narrative and Performance
The idea that the artist is telling the story throughout the video. It will increase the realistic idea of the video increasing the chances of creativity and understandability from the audience. 



. The Star Image
Voyeurism creates the males gaze and plays an important role in the target audience.
It also allows the audience to create a picture of the artist and there own official look.



. Relation of Visuals to Song
Showing there is a relationship between the lyrics, and the visuals, with the visuals illustrating, amplifying or being disjunctive towards the music. 



. Technical Aspects of Music Video
There will be use of multiple closeups of the artist singing into the camera as if s/he were talking to the audience as well as the use of lip syncing. 








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