Friday 30 September 2011

50 Cent







1) How does the visuals respond to the music?

- Chorus he is alone.
- Versus is always with woman.
- Start is creepy looking to match the music, car is brightly coloured showing opposite.
- Music as he enters the brightly coloured house from the dark and creepy is like fairytale- entering his 'dream'
- String instruments middle east music?
- Images cut to the beat of the song.

2) To what extent does it follow a narrative?
- Brothel, loads of woman.
- Dream
- Male fantasy

3) What kind of image is the star presenting
- Stereotypical gangster
- Fur coat, trainers, his own brand: advertising
- Surrounded by woman
- He trying to appeal to woman when rips shirt off.

4) How are cinematography, mise en scene, editing used in the video- are there any significant features worthy of comment and why are they used?
- Jump cuts with beats
- Reaction shots of his point
- Man is dominantated
- Slow motion shows woman more sexual
- Mid close up of woman, panning (shows male view)
- Long shot & close up of rapper as shows off his clothing and makes it the most important thing.

5) Is the video literal, disjunctive or amplifying- give reasons throughout.
- Mostly amplified. Singing about a candy shop and not in a candy shop.
- Layered woman are sweets?
- However contains illustration- singing about a doctor woman wearing a doctors outfit.
-Also contains disjunction which is the drive through shown at the end.

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