Friday, 30 September 2011

50 Cent







1) How does the visuals respond to the music?

- Chorus he is alone.
- Versus is always with woman.
- Start is creepy looking to match the music, car is brightly coloured showing opposite.
- Music as he enters the brightly coloured house from the dark and creepy is like fairytale- entering his 'dream'
- String instruments middle east music?
- Images cut to the beat of the song.

2) To what extent does it follow a narrative?
- Brothel, loads of woman.
- Dream
- Male fantasy

3) What kind of image is the star presenting
- Stereotypical gangster
- Fur coat, trainers, his own brand: advertising
- Surrounded by woman
- He trying to appeal to woman when rips shirt off.

4) How are cinematography, mise en scene, editing used in the video- are there any significant features worthy of comment and why are they used?
- Jump cuts with beats
- Reaction shots of his point
- Man is dominantated
- Slow motion shows woman more sexual
- Mid close up of woman, panning (shows male view)
- Long shot & close up of rapper as shows off his clothing and makes it the most important thing.

5) Is the video literal, disjunctive or amplifying- give reasons throughout.
- Mostly amplified. Singing about a candy shop and not in a candy shop.
- Layered woman are sweets?
- However contains illustration- singing about a doctor woman wearing a doctors outfit.
-Also contains disjunction which is the drive through shown at the end.

Andrew Goodwin

Andrew Goodwin identifies 5 key aspects of music videos that we the audience should look out for which are:

. Synthesia (Seeing the sound)
Understanding the music and transferring that into visuals.



. Narrative and Performance
The idea that the artist is telling the story throughout the video. It will increase the realistic idea of the video increasing the chances of creativity and understandability from the audience. 



. The Star Image
Voyeurism creates the males gaze and plays an important role in the target audience.
It also allows the audience to create a picture of the artist and there own official look.



. Relation of Visuals to Song
Showing there is a relationship between the lyrics, and the visuals, with the visuals illustrating, amplifying or being disjunctive towards the music. 



. Technical Aspects of Music Video
There will be use of multiple closeups of the artist singing into the camera as if s/he were talking to the audience as well as the use of lip syncing. 








Thursday, 29 September 2011

Friday, 23 September 2011

Post Production digital Technology

We used the same software as AS media when editing and creating our blog. Because of this I was fairly used to it. I did learn a few new things in premiere pro. This was how to zoom in on our video so we could match the video up exactly with the music.

 Premiere Pro- Screen shot of me editing the music so it matched up








Premiere Pro- used for editing







Youtube- used for uploading our video so could add it to the blog







Blogger- To create our blog





Piant- Create my Screen Shots




All of these technologies are very useful to allow me to complete my blog.

Busted Production Digital Technology

When filming we only used a few types of technology.


Camera- to record our footage on.



Projector- So we could create the same look in the video.

Busted Pre Production Digital Technology

We used the same digital technology as I previously used in my As level. this meant I was familiar with the settings and how to use everything.
Below are screen shots of the type of technology I used for my pre production. Mainly the technology we used for researching.



Youtube- We used this to research the video multiple times. We also used this when creating our storyboard.





Photoshop- We used this with a blank template to create our storyboard.







Microsoft word- We used this a lot when creating risk assessments and writing up any important information.

Thursday, 22 September 2011

Busted Production

When we filmed the video i believed it went ok. We filmed on the friday however this footage was lost and was forced to re film the following monday. This was a big drawback as we wasted time re filming that could have been spent editing the footage. However the rest of the shoot went very well and we managed to get all the shots needed. In the future we will make sure the footage is saved in a place thats easy to access and is saved all the time. This wil benefit us greatly.
When filming our video i was a little disappointed with being an actor because i wanted to do the filming however when filming started i soon got into the actor flow and had a great time.  It was a good experience and i now have a video to show my actors for when they help me.


Screen shot shows options where we could save the footage and documents. We needed to save it in the student data(D:) folder as this would always keep the files.